A few simple principles greatly increase a young business’s chances of success.
Good habits
7 tips for steady progress
- Start from a customer need. Talk to future customers before investing.
- Start small. Test your offer, then adjust it.
- Keep separate accounts. Separate business money from personal spending.
- Keep simple books. Record income and expenses daily.
- Formalise your business. Make access to credit and contracts easier.
- Build a support network. Advisers, mentors and professional networks can guide you.
- Keep learning. Management, digital marketing and negotiation. See training
Protect your project
Stay vigilant
Beware of “miracle” funding offers that demand fees upfront. Always verify the organisation and the proposed terms.
Unsure about an offer? Call 8384 free of charge
Source: adapted from the official ANPE Togo website.
